LPT: Professional Development

May 15, 2013

PD_image.jpgFor the May issue of Law Practice Today, focusing on the theme of professional development, I asked my colleague Megan Greenberg, formerly Director of Professional Development at Richards Layton in Delaware to lead the charge as issue editor. Megan's experience as a practicing attorney and PD director, along with her involvement in the Professional Development Consortium (PDC) made her the perfect person to put together leading experts and authors, with timely qualified topics on the ever-increasing role of PD in the law firm.

If you are looking for a compendium of professional development topics and expertise, look no further than this month's LPT. Among the highlights are:

Peta Gordon's very timely piece on "The Other Half." With the popularity of Facebook COO Sheryl Sandberg's best-seller Lean In, the author talks about work/life balance following the birth of her second child. Peta is a senior associate in Kaye Scholer's litigation department. Her story will resonate with many female attorneys working to balance a demanding professional life with raising a family.

Nick Gaffney's Roundtable series takes on Law Firm Associate Perspectives on Professional Development, with contributions from Chandana Ravindranath, an Associate at DLA Piper in New York, Henry Warnock, with Ford Harrison in Atlanta, and Tracy Weiss, an associate at Greenberg Traurig in Phoenix.

Why are associate attrition rates so high? Author Rachel Silverman asks and answers the question in "Associate Engagement Is No Laughing Matter." A key reason is a lack of genuine engagement in the most important drivers of professional satisfaction. A savvy associate engagement strategy will increase your associates' motivation and productivity--and your bottom line.

Of course, I'm going to highlight my own contribution. In "Ethics Imperative to Business Development Learning," I address the way PD and marketing programs intersection when it comes to ethics compliance. From websites and social media, ratings and rankings, the ethical implications of marketing activities are varied and complex. Ensure your professional development program isn't forgetting the ethics component of marketing. It is highly embarrassing to law firm management than the letter from the state disciplinary counsel citing a firm for violating the RPC in marketing, advertising or solicitation.

To read the May issue, CLICK HERE.