Moderated by Amy Drushal, a partner at Trenam Kemker in Tampa, Florida, I will offer tips and strategies alongside panelist Walter Karnstein, in-house counsel at Hewlett-Packard, who will provide the all-important corporate counsel perspective.
ETHICS CLE PROGRAM: Building a Book of Business: Ethical Boundaries and Sound Approaches to Business Development & Marketing
Whether you are starting out on your own, reaching for partnership ranks or simply looking for new clients and matters, building a book of business is imperative to your success. But the task can be daunting – with so many options out there, ethical boundaries and little time/money to waste. This professional development CLE will provide tips for utilizing networking, online tools and sound marketing techniques while avoiding missteps with the Rules of Professional Conduct as it relates to advertising and solicitation. The panel includes perspectives from a law firm partner, a corporate counsel and an ethics attorney that focuses on business development strategies.
Micah Buchdahl, HTMLawyers, Inc., Moorestown, NJ
Amy Drushal, Trenam Kemker, Tampa, FL
Walter Karnstein, Hewlett-Packard, Portland, OR