Dear MAM: It is budget time at our firm. How do you go and ask for more marketing money? Sincerely yours, Cynthia L., San Francisco, CA Dear Cynthia: First, make sure you ask about your salary increase. Worry about the firm budget later. The most important thing is to provide…
Dear MAM: We are a small firm. How much should we spend on getting a logo designed? Sincerely yours, Ellen M., San Diego, CA Dear Ellen: I’ve worked with firms on logo/brand development budgets that range from $199 to tens of thousands of dollars. You need to keep a few…
Dear MAM: We are putting together a marketing plan and budget for next year. How important is public relations in the overall scheme of things? Sincerely, Monica S., Arlington, VA Dear Monica: I have preached for many years that PR is one of the most underutilized and valuable components in…
Dear MAM: The partners at my firm allow me to attend one major marketing conference per year. Which one should I choose? Sincerely, J.C., Washington, DC Dear J: If you are like most law firm marketers, you will choose the best location and lie about attending the sessions. Hmmm…Florida, Arizona,…
Dear MAM: A I recently went out on my own as a solo. I’m trying to decide whether it is worth ponying up for an ad in my local yellow pages. What is your take on yellow pages advertising? Sincerely, James S., Milwaukee, WI Dear James: I know many attorneys…
Dear MAM: An attorney I work for recently was named to Philadelphia Magazine’s Super Lawyers list. He thinks it is a big deal and wants me to heavily promote it. What are your thoughts on this, and what would you do with it? Sincerely, Name Withheld, Philadelphia, PA Dear Nameless…
Dear MAM: How do I determine what percentage of my advertising budget goes to yellow pages, radio, tv, cable, newspaper, billboards, etc? Is there a proven formula that works for attorneys? Can you show me what works? Sincerely, Connie P., Parts Unknown Dear Connie: First of all, anyone that gives…