From The Richmonder/Eleanor Shaw
When Eleanor Shaw, a reporter for The Richmonder, reached out to chat about Morgan & Morgan’s expansion into Richmond, I didn’t hesitate. I’ve been analyzing their disruptive marketing tactics for years, and if you’re even remotely interested in legal advertising (and really, who isn’t?), Morgan & Morgan is the ultimate case study.
Their multi-million-dollar ad blitz is impossible to ignore. Shaw’s article, “You can’t avoid Morgan & Morgan’s multi-million-dollar ad blitz. It’s shaking up Richmond’s legal scene,” offers a comprehensive look at the firm’s entrance into the Richmond market. It explores the ripple effects on local law firms and draws comparisons to how M&M has reshaped legal advertising landscapes in other cities across the country.
Of course, Shaw gets excellent input from Tom Spahn, my go-to ethics attorney from McGuireWoods in Fairfax. He weighs in on the ethical considerations that come into play when a national firm parachutes into a new market with bold claims and bigger budgets. It’s a thoughtful piece that goes beyond the flashy billboards and digs into the real implications for Richmond’s legal community.