In my monthly column on internet marketing for lawyers in Web Marketing Today, I tackle the sticky issue of ethics and compliance for law firm websites. If you had told me when I started teaching ethics CLEs on this subject in 1997 that I’d be this well-versed on the subject–and it would become a niche area of expertise for my practice, I’d have laughed. But lo and behold, the Rules of Professional Conduct have become my Ten Commandments. There are plenty of golden calves and false idols–but I won’t name names. Let’s just say that websites are now the tip of the iceberg in a land of Groupons and “ask the lawyer” sites, getting the disclaimer language right should be child’s play.