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Articles Posted in American Bar Association

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Print Makes A Comeback! Wait…Did YOU just say print makes a comeback?

A law firm marketer from an AMLAW 200 firm called me after reading my marketing column for Law Practice, the ABA Law Practice Management Section‘s bi-monthly print publication. In the July/August 2012 issue, I discuss the revival of hard copies. “You, the Internet Marketing Attorney, wrote about going back to…

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ABA Journal Essay Submission – What can large law firms do to better the profession?

This was my submission for the 2011 ABA Journal Ross Essay Contest. The theme revolved around what “big law” can do to positively impact the practice of law. On a daily basis, there are success stories in regard to client representation by solo practitioners, boutique and midsize law firms. At…

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