As usual, I will be presenting this PBI program live in Pittsburgh and Philadelphia in April, August and December of 2014. My April programs take place on the 24th in Pittsburgh and 29th in Philadelphia–from 11:30 am-12:30 pm. For more information and registration, visit PBI.
Understanding social media is critical to the practice of law–Facebook, LinkedIn, Twitter and other social networking sites not only enter into almost every practice, but are key tools for law firm marketing and business development efforts. However, many lawyers have failed to understand the ethical implications as they relate to the Rules of Professional Conduct. What issues should you be aware of when delving into social networking for generating business opportunities? What are the implications of using LinkedIn’s recommendations, endorsements and specialization components? How have state bars addressed these issues in recent rule changes and new ethics opinions? You’ll learn the how-to, how-not-to and the latest lessons in social networking participation.