In the July 2005 The American Lawyer, read Joshua Lipton’s piece on Thompson & Knight‘s sponsorship of a pro golfer on the PGA Tour. Of course, read my comments praising the strategy! It is exciting to see a few major U.S. law firms truly step out of the box and…
The 2006-07 Internet Marketing Attorney Reviews and Awards are under way. For the next six months, more than 1,000 law firm web sites from around the world will be reviewed by the strict eye of the IMA. Also returning is an all-new Nifty Fifty! For more info, CLICK HERE.
Dear MAM: I get something in the mail almost every day for one law marketing conference or another. Which do you attend? Thanks for any light you can shed. Sincerely yours, D.G., Orlando, FL Dear DG: We are obviously on the same mailing lists. I can tell you that I’ve…
Dear MAM: I recently received the following e-mail from a law directory that I had never heard of. Is it legit? Do you suggest trying it out? It read as follows: #1 Search Result on Google January 10, 2005 – The Law Firm Directory at http://www.MegaFirms.com is now featured as…
If you are looking for the latest and greatest in law firm web site use, along with a road map to planning/spending, and a synopsis of the IMAs, visit the ARTICLE on Internethttps://www.marketingattorney.com.
I’ve studied Florida’s Pit Bull case for a number of years, and just prior to its recent court victory over the state bar, authored a piece about the ethics of animals in law firm marketing for ALM’s Small Firm Business. Read the ARTICLE at Internethttps://www.marketingattorney.com.
Dear MAM: I recently caught your marketing ethics program in Pittsburgh. And it was excellent. Do you have a list of where your programs take place? Sincerely yours, H.L., Pittsburgh, PA Dear HL: Obviously, I was going to answer this totally self-serving letter. You are correct. My programs are excellent,…
Pennsylvania’s adoption of the ABA Model Rules Ethics 2000 initiative will take effect January 1, 2005. Changes to those tricky 7.– rules regarding advertising and marketing, as well as solicitation are included. Contact the Marketing Attorney if you wish to obtain an article reviewing the changes, as they effect business…
Dear MAM: It is budget time at our firm. How do you go and ask for more marketing money? Sincerely yours, Cynthia L., San Francisco, CA Dear Cynthia: First, make sure you ask about your salary increase. Worry about the firm budget later. The most important thing is to provide…
Dear MAM: We are a small firm. How much should we spend on getting a logo designed? Sincerely yours, Ellen M., San Diego, CA Dear Ellen: I’ve worked with firms on logo/brand development budgets that range from $199 to tens of thousands of dollars. You need to keep a few…