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Articles Posted in branding

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What’s in a (Law Firm) Name Change? Wolff & Samson Is No Longer

In today’s The Record (Bergen County, New Jersey), staff writer Shawn Boburg writes on Former Port Authority chairman David Samson’s retirement from the firm he helped found—Wolff & Samson–and the firm’s decision to retire their name as well. Wolff & Samson was founded more than 40 years ago (1972) and…

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LP Magazine – Branding is the Heart of Your Marketing Message

In the November/December 2013 issue of the ABA’s Law Practice magazine, my marketing column talks about a favorite topic of many law firms (sarcasm) – branding! My constant yipping, yapping and yammering at the conference room table to law firm partners about branding is often met by head nods, eye…

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Law Firm Branding – Take my conflicts, please!

It is not Henny Youngman, but Stoll Berne managing partner Scott Shorr. With the tagline — Take your conflicts. Not your clients. — the Portland, Oregon law firm of Stoll Berne got some nice play in the Portland Business Journal for its advertising campaign focused on getting lawyers to send…

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