In a digital landscape where attention is currency, law firms are beginning to ask a provocative question: Can influencers drive legal business? My latest marketing column, in the September/October 2025 issue of ABA Law Practice, addresses The Rise of the Influencer in Legal Marketing. Gone are the days when law…
Marketing Column In the November/December 2022 marketing column in the American Bar Association’s Law Practice Magazine, Marketing Ethics Compliance Continues to Confound, I combine a number of business development topics into one. When writing my column, I often start by thinking about what “hot” areas I’m working on at the…
When ALI CLE asked me to present an ethics CLE on lawyer advertising, I hesitated. After all, I’ve been teaching this course across the country for more than 20 years. But the timing was right. There were hot-button issues sitting on my desk, and the equally red-hot debate over making…