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Ask The MAM — Budgets

Dear MAM: It is budget time at our firm. How do you go and ask for more marketing money? Sincerely yours, Cynthia L., San Francisco, CA

Dear Cynthia: First, make sure you ask about your salary increase. Worry about the firm budget later. The most important thing is to provide a concise overview of the previous year(s) spending and how it impacted the firm. I’m not talking about pure ROI, but simply showing what you spent and what you got. I also always assume that I will not get everything I need. So, break down and prioritize-showing everything you must have, would love to have, and in a perfect world would have. Let them see the menu and choose. If you do it right, they should give your budget a bump. Sincerely yours, THE MARKETING ATTORNEY