In order to get your ethics credit while attending my annual PBI marketing ethics program, you will need to watch me “live…on tape…from Philadelphia” (Larry Sanders Show reference) on December 19th in Pittsburgh or December 21st in Philadelphia. HOWEVER, if you’re interested in the subject matter, you are invited to attend the free live taping of that program (without the CLE credit; written materials will be provided via e-mail in PDF form), at The CLE Conference Center in the Wanamaker Building on Tuesday, November 28th from 10:30 am to 11:30 am.
If you are fascinated by the topic and enjoyed my recent ABA Law Practice Magazine column, Revisiting Lawyer Ratings and Rankings, you’ll learn a lot in this one hour program. Thank you to PBI for allowing me to extend an invite to the local lawyer and law marketing communities to attend the taping.
If you take the long-standing “players” in lawyer ratings and rankings circles (Martindale, Best Lawyers, Super Lawyers, Chambers USA, among them) and combine them with the rapid growth of social media (Facebook, LinkedIn and Twitter) and “review” sites on the Internet (Yelp, Avvo, Google and many others), you have a combustible combination that often leads to ethical issues, violations of the Rules of Professional Conduct and just plain-out errors in good judgment. Learn about ratings and their methodologies, and the ethical considerations voiced by various state and national bar associations. How do you navigate this world so that your practice can utilize these accolades and tools for business development? And what steps should you take to ensure compliance and avoid potholes in an area of law firm marketing that just seems to get bigger and bigger? Simply knowing how to respond (or not) to an online review can be the difference between a disciplinary infraction and good client service.
Program Time and Location:
Tuesday, November 28, 2017
The CLE Conference Center in the Wanamaker Building – 10th Floor – Juniper Street Entrance
Advance registration is required. Please e-mail your name, title and law firm to rsvp @ htmlawyers.com
If you have any questions, please feel free to drop me a call or e-mail.