Morgan & Morgan Billboard in Philadelphia I’ve seen city highways seemingly taken over by lawyers for a long time now. Throughout Nevada, Florida and Arizona, the interstates are littered with promises of fast cash, big cash, and cash in general. I could not begin to tell you which of those…
Dunkin Donuts influencer Charli A few years ago, when my daughter insisted that she needed to try the Charli drink at Dunkin Donuts, I scoffed. Who is Charli? And what is that drink? Well, it turned out “Charli” was social media influencer Charli D’Amelio, with over 100 million TikTok followers,…
Authoring this blog post after serving as an issue editor for the Professional Development edition (February 2025) of the American Bar Association’s Law Practice Today webzine, I suddenly was having a sense of déjà vu. Turns out I was the issue editor of LPT’s multigenerational and multicultural issues nearly 10…
It would seem like a no-brainer. You or a family member, relative or friend needs a lawyer. Hey, I’m a lawyer. I know lots of lawyers. That should be easy. But in many cases, it is not. We know the practice areas we know. And in many cases, those are…
A few months ago, I was asked to provide the ethics attorney perspective for a Legal Marketing Association (LMA) program, AI for Communications and PR: What You Need to Know Now. At that point, I had not put a lot of thought into the ethical considerations. As with most business…
In recently reviewing a law advertising campaign, I found myself saying that we need to run this on TikTok. I looked at the matter and the target audience, and it seemed quite clear that this was the best way to engage. My growing fascination with one of the newer online…
Phillies Scoreboard at Citizens Bank Park Sometimes the subject matter for my marketing column just hits me…like when I’m driving down I-95 in Philadelphia and see one law firm billboard after another, after another, after another. It’s the Morgan & Morgan Effect—and I write about it in the January/February 2024…
Is law firm leadership and law firm marketing synonymous? Or better yet, should they be? I try to answer that very question in the November/December 2023 issue of Law Practice, At the Intersection of Leadership & Marketing. Please note that if the ABA paywall prevents you from accessing this column,…
There seemed to be some irony in receiving the final, hard copy, mailed issue of Law Practice magazine in the same week that the U.S. Supreme Court effectively ended race-conscious admission programs at colleges and universities across the country. I won’t get overly political here except to say that I’m…
Pictured (L to R): Pam McDevitt, Tom Grella, Micah Buchdahl, Walt Karnstein, Andrea Hartley On May 18th, I had the privilege of being honored by the American Bar Association’s Law Practice Division with the Samuel S. Smith Award, recognizing an individual who has demonstrated outstanding lifetime achievement in the field…