Partner Steve Johnson is finding that life at BIG LAW in the BIG CITY is no longer all he had hoped for. After finally getting a “sit down” with the Managing Partner, he comes to the realization that his career needs a change…maybe a midsize firm will be more to…
With today’s economic pressures, law firms are finding it harder to figure out how to effectively spend and strategize in regard to a marketing plan and budget. Micah’s 35-minute interview by Cole Silver from earlier this summer is now available as a free podcast online… CLICK HERE TO LISTEN ONLINE
It has been a long time since an article I authored garnered as many e-mails and phone calls as this recent one, which appeared in the new column for GCs in the Philadelphia-based The Legal Intelligencer. In-House Counsel Seek Value From Law Firm Marketing Dollars by Micah Buchdahl Published by…
The November 2006 issue of Law Technology News features a cover story I’ve authored on the process of setting up a law firm blog today. This is the story of DelawareIPLaw.com, brainstormed and created by three associates in the Intellectual Property section at Wilmington, Delaware-based Young Conaway Stargatt & Taylor.…
As Education Board chair for the American Bar Association’s Law Practice Management section, I have worked to create an outstanding one-day law marketing seminar for the section’s fall meeting, in my backyard of Philadelphia, Pennsylvania on Friday, October 21, 2005. Unlike many law marketing seminars that are either geared toward…
In the July 2005 The American Lawyer, read Joshua Lipton’s piece on Thompson & Knight‘s sponsorship of a pro golfer on the PGA Tour. Of course, read my comments praising the strategy! It is exciting to see a few major U.S. law firms truly step out of the box and…
Dear MAM: We are putting together a marketing plan and budget for next year. How important is public relations in the overall scheme of things? Sincerely, Monica S., Arlington, VA Dear Monica: I have preached for many years that PR is one of the most underutilized and valuable components in…
Once again, law firms were practically non-existent at the Philadelphia Chamber of Commerce Exposition. In some cities, law firms are slow to take part. In others, everybody is there. For the second year in a row, Intellectual Property boutique Volpe and Koenig was not only a participant, but a major…