The ABA’s first-ever national law marketing conference is approaching…November 8-9 at the Omni Shoreham in Washington, DC. The Law Firm Marketing Strategies Conference commemorates the 30th anniversary of Bates v. Arizona, and examines the state of law firm marketing for U.S. law firms, and the hottest issues presently on the…
Just kidding about the “death” reference. The much-talked about changes to the attorney advertising rules in New York take effect today. And in the end, New York proved no better (or worse) than the majority of state bars in creating different standards for what is and is not kosher. Don’t…
If you live or work in the Miami area, are attending the ABA Midyear Meeting, or simply would like some no-cost business development learning, the American Bar Association’s Law Practice Management Section is pleased to provide a special slate of law marketing programs, capped by the ABA Women Rainmakers’ Reception,…
DEAR MAM: I read your recent post on Verizon Yellow Pages. I too have had enormous frustrations with their practices–how much things cost? When the deadlines occur? Errors in the ads? What should I do? Is there a person or department you suggest I contact with Verizon? SINCERELY YOURS, JB,…
The November 2006 issue of Law Technology News features a cover story I’ve authored on the process of setting up a law firm blog today. This is the story of DelawareIPLaw.com, brainstormed and created by three associates in the Intellectual Property section at Wilmington, Delaware-based Young Conaway Stargatt & Taylor.…
DEAR MAM: I practice employment law at what would probably be considered a megafirm. A few of us are wondering whether it might be better to venture out on our own. In today’s market, do you think our futures are brighter staying put (we are on the partnership track, we…
DEAR MAM: Where do you stand on Yellow Pages advertising? My gut is that it is a waste. However, so many still spend so much on it. SINCERELY YOURS, SP, Minneapolis, MN DEAR SP: You’ve struck a nerve. There is no entity that has less of a shot of getting…
Recently, I authored an article on First Year Associate Marketing Plans: It is Never Too Soon to Start, for The Legal Intelligencer and Pennsylvania Law Weekly publications. More and more law firms are beginning marketing plan development for first-years, often setting the stage with introductory programs during the summer associate…
DEAR MAM: I just read your response to the NY man who was asking about online law directories. I am just starting to market an 800 vanity number and want to know what are your feelings on vanity numbers? SINCERELY YOURS, KK, Santa Ana, CA DEAR KK: Much like domain…
In a summer where Superman Returns, it is Super Lawyer getting hit by kryptonite, thanks to the recent ethics opinion from my resident state of New Jersey. As many of my readers know, I speak at law firms on a weekly basis regarding marketing ethics (usually as in-house CLEs and…