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Free Law Marketing Day at ABA Midyear in Miami–February 9th

If you live or work in the Miami area, are attending the ABA Midyear Meeting, or simply would like some no-cost business development learning, the American Bar Association’s Law Practice Management Section is pleased to provide a special slate of law marketing programs, capped by the ABA Women Rainmakers’ Reception, on Friday, February 9, 2007 at the ABA Midyear Meeting in Miami, Florida. The programs and reception are free of charge and open to all ABA attendees as well as any interested attorneys, marketers and administrators from Florida’s law firm and law school community.

For further information, visit the LPM Web Site for program details.

Or download the informational PDF brochure from ABA LPM:
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Define Your Event Strategy: Maximize Your Business Development Opportunities
Friday, Feb. 9, 2007 Time: 8:00 a.m. – 10:00 a.m.
JW Marriott – London II room

Marketing on a Shoestring: Tips for Making the Most of Your Business Development Dollar Friday, Feb. 9, 2007 Time: 10:00 a.m.- 12:00 p.m.
JW Marriott – London II room

Whether you are a sole practitioner watching the marketing budget or an attorney at a mid-size to large law firm looking to maximize your spending, this program will provide tools and tips to make the most out of your time and money.

This interactive seminar will provide you with an opportunity to ask and learn from members of the ABA Law Practice Management’s Marketing Core Group.

Takeaways will include:

Making the most of your current contacts and memberships
Developing an efficient network maintenance system
Developing a marketable niche
Employing alternative billing options
Creating and structuring a successful public relations plan
20 Quick Tips for Building Your Marketing Portfolio


An all-attorney panel of practitioners and marketers from the ABA-LPM Marketing Core Group, including:

Olivia Fox Cabane, Spitfire Communications, New York, NY
Claudia Clontz, Clontz & Clontz, Charlotte, NC
Micah Buchdahl, HTMLawyers, Inc., Moorestown, NJ
Jamie Diaferia, Infinite PR, New York, NY

One Plus One Equals Three: Men and Women as Collaborators Friday, Feb. 9, 2007 2:00 p.m. – 4:00 p.m.
JW Marriott – London II room

ABA Women Rainmakers Networking Reception Friday, Feb. 9, 2007 4:00 p.m. – 5:00 p.m.
JW Marriott – Pool Deck

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