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ABA’s First National Marketing Conference Approaches–November 8-9, Washington, DC

The ABA’s first-ever national law marketing conference is approaching…November 8-9 at the Omni Shoreham in Washington, DC.

The Law Firm Marketing Strategies Conference commemorates the 30th anniversary of Bates v. Arizona, and examines the state of law firm marketing for U.S. law firms, and the hottest issues presently on the table. After three decades, what is the current state of law firm marketing? Where do we take it from here?

This is the purest educational conference in law marketing you will ever attend…and at a few hundred dollars, is the best use of business development funds for you and your law firm.

This not-for-profit, no-trade-show, no-vendor conference features thirty leading attorneys in the industry for an intense two day program in Washington, DC, November 8-9.

Do you want intense?

An ETHICS panel featuring one of the key players from Bates, the advertising ethics counsel from the Florida Bar, the litigator that argued for overturning the bulk of recent changes to the New York State Bar advertising rules, the deputy general counsel from an Amlaw 100 firm…and me moderating.

The MEDIA STRATEGY program includes Chris Lehane–advisor to the Clintons, Michael Moore and others often at the center of public relations firestorms-on a panel with editors and reports from BusinessWeek and The American Lawyer, among others attorney participants.

Other powerful panels include:

–How do your firm’s marketing efforts integrate with DIVERSITY issues?
–What are the best uses of TECHNOLOGY in law firm business development today?
–Is your firm WASTING lots of time and money on ineffective hirings and intiatives?
–In 10×10, hear 10 attorneys on 10 marketing topics for 10 minutes each on areas ranging from recruiting to client surveys, law firm networks to associate development.

Be sure to visit the ABA site today for more information, and make your hotel reservations soon. See you in DC!

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