Articles Tagged with Morgan & Morgan

I’ve seen city highways seemingly taken over by lawyers for a long time now. Throughout Nevada, Florida and Arizona, the interstates are littered with promises of fast cash, big cash, and cash in general. I could not begin to tell you which of those attorneys are good or bad—which I guess is part of the point—the consumer selecting counsel off a street sign or a bus is interested in $$$$ and not representative clients or experience in the courtroom (spoiler alert – maybe 50-50?).

For me, though, there is no place like home. And it is on the roads surrounding Philadelphia that brought me the subject for my most recent marketing column, Lawyer Billboard Wars! How Is That Still a Thing? – in the May/June 2025 issue of Law Practice. In an age where almost every spend in law firm marketing is digital, how is it that the billboard is still standing? And not just standing, but thriving? Read on…