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The Ethics of Virtual Law Practices and Multi-Jurisdictional Lawyering

Recently, I had the privilege of serving on a panel at the American Bar Association’s Law Practice Division continuing legal education program on the ethics of virtual and multi-jurisdictional lawyering in Santa Fe, New Mexico. The program was co-sponsored by the State Bar of New Mexico, and took place on…

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Successful Launch for Law Mentoring Weekend at the University of Delaware

The Inaugural Law Mentoring Weekend at the University of Delaware No law school? No problem. The Legal Professional Preparatory Program and HenLaw Society at the University of Delaware just held their inaugural Law Mentoring Weekend on campus at Clayton Hall in Newark, Delaware. The program was designed to provide mentoring…

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ALI CLE — Ethics of Legal Advertising: Growing Your Bottom Line Without Crossing the Line – Online April 20th

When ALI CLE asked me to present an ethics CLE on lawyer advertising, I hesitated. After all, I’ve been teaching this course across the country for more than 20 years. But the timing was right. There were hot-button issues sitting on my desk, and the equally red-hot debate over making…

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LPT: What’s New in Social Media Marketing for Lawyers?

In the March 2018 issue of the American Bar Association’s Law Practice Today webzine, I put around 2,500 words to web in my article, What’s New in Social Media Marketing for Lawyers? It seems like just yesterday that Facebook, Twitter and LinkedIn (and plenty others) came into our lives. It’s…

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LP Magazine – Marketing to and for Millennials

Oh, remember the ‘80s? Alf, Madonna, Pee-Wee’s Playhouse, Garbage Pail Kids? I was in New Orleans to see Keith Smart’s last-second shot for Bobby Knight’s Indiana Hoosier over Syracuse in the NCAA Championship Game in 1987. I watched the Baltimore Orioles defeat the Philadelphia Phillies in the 1983 World Series…

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ABA Midyear: Fishing for Prospects – Ethical Limitations Can Create Muddy Waters in Catching New Clients

ABA Midyear Meeting, Vancouver, B.C., 2018 If you are attending the ABA Midyear Meeting in Vancouver the first weekend in February, reside in the B.C. area or simply are looking to escape to Canada (as so many U.S. citizens and non-citizens now are), be sure to attend this free CLE…

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Does AVVO sale to Internet Brands end the disruption cycle?

Online legal referral and attorney rating service For some attorneys—even 40+ years after Bates v. Arizona—marketing itself is a disruption. But when AVVO, the online legal referral and attorney rating service, came along in 2006, it created some of the more significant disruptions to the legal marketing industry. With the…

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LPT: The Niche Marketing Issue

In a world where every law firm is (or says) they are “full-service,” comes this issue of Law Practice Today dedicated to niche practice marketing. Depending on your firm, practice and related industries, a niche can be many things to many people—with no real right or wrong answers…so begins the…

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Free PBI Program in Philadelphia — Mastering the Three Rs–Lawyer Ratings, Rankings & Reviews –November 28th

Pennsylvania Bar Institute In order to get your ethics credit while attending my annual PBI marketing ethics program, you will need to watch me “live…on tape…from Philadelphia” (Larry Sanders Show reference) on December 19th in Pittsburgh or December 21st in Philadelphia. HOWEVER, if you’re interested in the subject matter, you…

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LP Magazine – Revisiting Lawyer Ratings and Rankings

When I wrote my marketing column for the November/December 2017 issue of the ABA’s Law Practice Magazine, Revisiting Lawyer Ratings and Rankings, I lamented how dealing with the R&R industry felt like it took up time during every single working day. So it seemed somewhat ironic that the magazine arrived…