Internet Marketing

Published on: February 1, 2007

Comply or DIE! New New York Lawyer Advertising Rules Take Effect Today…February 1, 2007

Just kidding about the “death” reference. The much-talked about changes to the attorney advertising rules in New York take effect today. And in the end, New York proved no better (or worse) than the majority of state bars in creating different standards for what is and is not kosher.

Don’t believe what you read

Outside of what you read here. In perusing dozens of articles and blog posts, I read dozens of inaccuracies and inaccurate quotes (a lot of those interviewed misspoke about what the rules were all about). One article quoted a legal marketer that said these rules effected few attorneys in New York (do you know anything about law firm business development?). An attorney cited that NY was at the forefront of these advertising ethics issues (you are not). And I read lots of quotes from non-lawyer marketers that have no say or influence in these decisions. Attorneys that make up the state bar decide what attorneys are going to do.

Published on: November 14, 2006

Setting Up a Law Firm Blog — Issues and Cost

by Micah Buchdahl

The November 2006 issue of Law Technology News features a cover story I’ve authored on the process of setting up a law firm blog today.

This is the story of DelawareIPLaw.com, brainstormed and created by three associates in the Intellectual Property section at Wilmington, Delaware-based Young Conaway Stargatt & Taylor.

For more information on this subject, feel free to contact me.

Published on: November 9, 2004

Florida Pit Bull Case “Discussed” in Gorilla Marketing Article

by Micah Buchdahl

I’ve studied Florida’s Pit Bull case for a number of years, and just prior to its recent court victory over the state bar, authored a piece about the ethics of animals in law firm marketing for ALM’s Small Firm Business. Read the ARTICLE at Internethttps://www.marketingattorney.com.

Published on: April 14, 2004

Introducing The Marketing Attorney Web Log

by Micah Buchdahl

Colleage/Lawyer Rick Klau told me I needed to look into this new thing called “blogging” a few years back. “It is the next big thing,” he told me. I had no idea what the hell he was talking about. Well…what I now refer to as the “poor man’s web site” (it is a whole lot easier to set up and maintain than a regular web site) is the new “hot” area (where intranets, extranets, and a whole ghost town of smoking features once walked). That is why I’m supplementing the infamous Internet https://www.marketingattorney.com site with a blog–to make suggestions, offer advice, and when needed, rant a bit. The weekly mailbag feature is a forthcoming staple. Thanks for visiting.