If your law firm is not yet sending people to the ABA’s New Partner and In-House Counsel Conference in Philadelphia on February 25-26, you are missing out on one of the premier business development opportunities that will come your way. Besides a ridiculously low registration cost for a two-day conference…
Marketing Attorney Blog
U.S. News Law Firm Rankings Are Poised to Change the Ratings Game
ABA Law Practice Today Webzine – March 2010 – Marketing Chair’s Column By Micah Buchdahl This is part one of a two-part column on the hotly contested topic of law firm and lawyer ratings and rankings services. Part two will detail the results of the program and accompanying attendee survey…
Free Online Marketing: Billable hour cost – $468.75
A quick look at my blog will confirm to you that I need to practice what I preach…and that I’m a terrible blogger. The problem with playing in the online world of blogs, Facebook, LinkedIn and their brethren is that they do not work for a lot of people like…
Friday, Februry 19, 2010–CLE with the Sixers: Lawyer Online Marketing Ethics – Dos and Don’ts of Advertising Your Law Practice in a Web 2.0 World
What better place to repeat the ever-popular “online marketing ethics” course for lawyers than in my old stomping grounds, before a Sixers game at the Wachovia Center…where I was an in-house attorney back in the day. This new PBI program includes an hour of ethics CLE and a Sixers game…
NLJ Op-Ed Piece Addresses Lawyer Advertising Rules
OPINION Archaic rules hobble attorneys Businesspeople and consumers would laugh at advertising limits on lawyers. Micah U. Buchdahl September 7, 2009 As the economy sputters and every morning’s inbox is greeted with news of law firm layoffs and “out of business” signs, it highlights an obstacle to the business of…
ABA Law Marketing Conference “Early Bird Rate” Expires August 31
The ABA Law Firm Marketing Strategies Conference takes place November 12-13, 2009 at the Four Seasons Hotel in Philadelphia, PA. If you want to attend the nation’s leading “by lawyers, for lawyers” marketing and business development conference, the expiration for the $595 early bird registration expires August 31. Compare the…
Facing Facebook and Tweeting with Twitter
GCs Come Up Against Social Networking Sites, Like It or Not The following article appeared in the June issue of GC Mid-Atlantic. By Micah U. Buchdahl What are you doing? In 140 characters or less: “I am writing an article on the impact of social networking sites, such as Twitter…
Midsize is the new BIG. The Ultimate Law Firm Recruiting Video
Partner Steve Johnson is finding that life at BIG LAW in the BIG CITY is no longer all he had hoped for. After finally getting a “sit down” with the Managing Partner, he comes to the realization that his career needs a change…maybe a midsize firm will be more to…
Top Docs Battle over Rankings; Are Lawyers Next?
Who would have thought the docs would beat the lawyers to the courtroom? Well, in Camden County Superior Court in New Jersey, two hospital behemoths – Virtua Health and Cooper Health System – are battling over the use of local rankings and ratings in advertising and promotion. The argument goes…
Podcast-Micah’s Take on the State of Law Firm Marketing
With today’s economic pressures, law firms are finding it harder to figure out how to effectively spend and strategize in regard to a marketing plan and budget. Micah’s 35-minute interview by Cole Silver from earlier this summer is now available as a free podcast online… CLICK HERE TO LISTEN ONLINE