Marketing Attorney Blog

Published on: May 12, 2004

Philadelphia Chamber of Commerce Expo

Once again, law firms were practically non-existent at the Philadelphia Chamber of Commerce Exposition. In some cities, law firms are slow to take part. In others, everybody is there. For the second year in a row, Intellectual Property boutique Volpe and Koenig was not only a participant, but a major corporate sponsor. I was quoted in this month’s ABA Journal on lawyer trade show participation, as a follow-up to a trade show marketing program presented at the ABA Mid-Year Meeting. I’ve become known as somewhat of a “law firm trade show expert” since penning an article on the subject at IMA a few years back. While there is a great deal of thought and strategy involved, it can be a lucrative use of firm marketing funds.

Published on: April 14, 2004

Introducing The Marketing Attorney Web Log

by Micah Buchdahl

Colleage/Lawyer Rick Klau told me I needed to look into this new thing called “blogging” a few years back. “It is the next big thing,” he told me. I had no idea what the hell he was talking about. Well…what I now refer to as the “poor man’s web site” (it is a whole lot easier to set up and maintain than a regular web site) is the new “hot” area (where intranets, extranets, and a whole ghost town of smoking features once walked). That is why I’m supplementing the infamous Internet https://www.marketingattorney.com site with a blog–to make suggestions, offer advice, and when needed, rant a bit. The weekly mailbag feature is a forthcoming staple. Thanks for visiting.