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IMA Welcomes LIMA
The Internet Marketing Attorney welcomed LIMA — the “Lil’ Internet Marketing Attorney” — to the world on May 15. Lily Helena Buchdahl weighed in at 7 lb., 6 oz.
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NLJ Misses The Boat on Law Firm Web Site Development
If National Law Journal Reporter Lisa Stansky is new to the beat, I’ll give her a pass. Otherwise, the NLJ’s front page story entitled WEBMASTERS was one of the most non-worthy articles I’ve seen in the publication. Thank goodness the 2004-05 IMA Reviews and Nifty Fifty are on the horizon! You can read the “story” for yourself. It basically re-hashes things that were written in, say, 1996 or so. Calling “extranets” a new hot area looked good in articles from before the new millenium. Same goes for stale quotes from “industry experts”. I do not know how much research she did on large law firm web sites, but outside of accurately providing the usual kudos to Greg Siskind and Siskind Susser’s Site, it provided nothing new, and a lot of old…
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Philadelphia Chamber of Commerce Expo
Once again, law firms were practically non-existent at the Philadelphia Chamber of Commerce Exposition. In some cities, law firms are slow to take part. In others, everybody is there. For the second year in a row, Intellectual Property boutique Volpe and Koenig was not only a participant, but a major corporate sponsor. I was quoted in this month’s ABA Journal on lawyer trade show participation, as a follow-up to a trade show marketing program presented at the ABA Mid-Year Meeting. I’ve become known as somewhat of a “law firm trade show expert” since penning an article on the subject at IMA a few years back. While there is a great deal of thought and strategy involved, it can be a lucrative use of firm marketing funds.
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Introducing The Marketing Attorney Web Log
Colleage/Lawyer Rick Klau told me I needed to look into this new thing called “blogging” a few years back. “It is the next big thing,” he told me. I had no idea what the hell he was talking about. Well…what I now refer to as the “poor man’s web site” (it is a whole lot easier to set up and maintain than a regular web site) is the new “hot” area (where intranets, extranets, and a whole ghost town of smoking features once walked). That is why I’m supplementing the infamous Internet https://www.marketingattorney.com site with a blog–to make suggestions, offer advice, and when needed, rant a bit. The weekly mailbag feature is a forthcoming staple. Thanks for visiting.