The Marketing Value of Work-Family Balance
Perhaps this post is just an excuse to brag about my wife, Ivy Brown, who was recently honored as a Working Mother of the Year in the advertising industry by Working Mothers Magazine and the Advertising Women of New York.
The event itself was pretty remarkable. There were more than 750 attendees in the grand ballroom of the Marriott Marquis in New York City. The tables were a who’s-who of leadership from blue chip companies–from Johnson & Johnson and Comcast to Facebook and Sony. The commissioner of the National Basketball Association was at the NBA table, honoring a working mom from his organization.
A highlight was definitely watching the short video our kids put together to commemorate the occasion. They were asked the question, “what do you like to do with your Mom?” Lily, 9, scripted out the video with her brother Benjamin, 5. They put notes on a white board and had me videotape it (with an iPad) until they approved the final version (14 takes later). Talk about marketing. Besides the big screen at the awards, this video has appeared everywhere, from internal company newsletters to social media and in their classrooms at Moorestown Friends School. Lily’s performance earned her the gig of making the “lunch is served” announcement at the awards program (where she quickly memorized the cue card and showed no fear in standing on the stage in front of the crowd).