Articles Tagged with millennials

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LPcover_MarApr2018-235x300Oh, remember the ‘80s? Alf, Madonna, Pee-Wee’s Playhouse, Garbage Pail Kids? I was in New Orleans to see Keith Smart’s last-second shot for Bobby Knight’s Indiana Hoosier over Syracuse in the NCAA Championship Game in 1987. I watched the Baltimore Orioles defeat the Philadelphia Phillies in the 1983 World Series (when the O’s still were more important to me than the Phillies). And I was at the Stanley Cup Finals between the Flyers and the Edmonton Oilers in 1985 and 1987. Those were just some of the games I attended in person. I worked in the Major Indoor Soccer League and the NHL during the 80s—attending hundreds of games. I remember the end of high school, my college years, first jobs, and the start of law school. Little did I (we) know at the time that those babies being born were—Millennials! And that—in the here and now—it would all be about them.

It certainly seems like every day over the past few years has had an issue or conversation regarding the topic of Millennials at the law firms I routinely visit. How do you hire them? (Can we even fire them?) How do you retain them? How do you work with them? How do you make them happy? And, as I write in my marketing column for the March/April 2018 issue of the ABA’s Law Practice Magazine, Marketing to and for Millennials.

The reality is that Millennials today are often the core focus for marketers. And for law firm marketers, there needs to be a shift in the approaches taken to be successful in this space. I’ve worked with law firms on efforts geared toward Millennials for a few years now. In 2016, I spoke on an ABA panel, Bridging the Generational Divide: How Millennials Can Communicate with Baby Boomers and Succeed in the Workplace. There was a Law360 article on How to Manage the Millennial Lawyer. And in 2015, I served as the Editor in Chief for an entire issue of Law Practice Today geared to Law Firm Management Struggles with Multigenerational Issues. As detailed in the column, I have had to shift my own marketing strategies—not only to engage the millennial lawyer, but more importantly, engage the millennial client.

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law360In the September 13, 2016 edition of Law360, reporter Kevin Penton writes on 3 Secrets to Retaining Millennial Attorneys. He interviewed me, along with Michael Di Gennero, a senior director with Lateral Link, a recruiting agency; and Danielle Goldstone, a senior consultant with Laurence Simons, a legal and compliance recruiting firm.

In a nutshell, the three tips amounted to expanding options for advancement, being flexible, and being wary of change. The conversation with law firm management regarding what is needed to attract and maintain millennial talent seemingly occurs every day. I’m not sure I agreed with Di Gennero’s take that younger associates want to stay long term but are pushed out by advancement policies. I think the last three associates I worked with extensively at (smaller) firms have already bolted. I don’t think it was me…and each time I was told that it simply wasn’t “a fit.”

I agreed with Goldstone on the importance of work-life balance, with a realistic amount of vacation and personal days—assuming you are really allowed to take them. There is a difference between being given the time and being allowed to actually use it—without “penalty.”

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law360.jpgIn today’s Law360, reporter Matthew Bultman writes on How to Manage the Millennial Lawyer. This is certainly one of the years’ hottest law firm management topics, and my interview with Matthew came on the heels of my panel participation in Bridging the Generational Divide: How Millennials Can Communicate with Baby Boomers and Succeed in the Workplace at the recent ABA Business Law Spring Meeting in Montreal.

“Running a major law firm has always had its challenges, but firm leaders in recent years have found themselves facing a new question: how to best manage millennials, a tech-savvy generation that values flexibility and wants meaning in work,” writes Bultman. “The truth of stereotypes around millennials — that they’re entitled, job hoppers, nonconformist — is debatable. But what is true, according to the Pew Research Center, is that the generation now makes up the largest section of the workforce.”

“You can’t keep things status quo or business as usual,” said Micah Buchdahl, the president of law marketing company HTMLawyers Inc. “There is a realization in BigLaw that you have to make these shifts if you’re going to attract the same caliber of talent you always have. A failure to do that will not put you in the market for the best talent that’s out there.”

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millenials2.jpgWhat do Baby Boomers expect from millennials in the workplace? How can and should millennials act in the workplace while still preserving their values? This program focuses on how millennials can communicate with Baby Boomers and other generations in a way that is collaborative and allows junior lawyers to thrive.

This diverse panel discussion features five attorneys coming at this hot law practice topic from different roles, ages, geographic locations and career experiences. Join Micah Buchdahl, President, HTMLawyers, Inc., Moorestown, NJ and fellow panelists Jonathan Stemerman, Shareholder, Elliott Greenleaf, P.C., Wilmington, DE; Jared Perez, Shareholder, Wiand Guerra King PA, Tampa, FL; Amy L. Drushal, Shareholder, Trenam Law, Tampa, FL; and Lauren Rikleen, Boston, MA for what should be a provocative and enlightening two hour conversation.

The CLE program takes place as part of the ABA Business Law Spring Meeting on Friday, April 8, 2016 at the Fairmont Queen Elizabeth in Montreal, Canada.