Earlier this week, I read an interesting article about how business travel will never fully return, because you can just go on Zoom, saving a ton of time and money. The story and premise all made sense until a quote at the end saying that the first time someone lost…
This is the time of year where I sit down with my marketing committees to review what successes we had with our 2020 marketing plan and budget. The same for many one on one discussions with individual attorneys on his/her business development plans. Well, I’m not taking the blame for…
If you want to read a powerful piece about the hottest topic in law firm marketing circles this year, the lead feature in the December 2020 edition of the ABA’s Law Practice Today webzine hits the target with How Can the Legal Sector Have a More Meaningful Conversation About Race?…
ABA’s Law Practice Today Webzine Over my 25+ years of working with law firms on business development, addressing the issue of law firm names is not really one of my favorites—because it rarely comes without some painful internal issues to address. There are the firms that want to drop the…
A favorite business development endeavor for many lawyers (me included) is involvement on a nonprofit board. It can be time-consuming, potentially expensive and sometimes frustrating, but it is a do-good activity that ideally is tied to an area of interest and passion. In my November/December 2020 marketing column in Law…
My annual Law Marketing Up/Down Drill column in the July/August 2020 issue of Law Practice tackles the topics of diversity, websites, billboards & radio, press releases and ABA Resolution 115. Of course, I wrote this piece in the first week of March, in a seemingly different universe. If I were…
In the June/July 2020 issue of the ABA Journal, Cynthia Sharp asks me about how attorneys can best respond to negative online reviews in “Trashed by Clients Online? Ethically responding to negative reviews,” a subject that I’ve discussed with many attorneys and clients over the years. It is probably the…
Pictured left to right: Allison Turner, Micah Buchdahl, Josephine Lee, Monsurat Adebanjo, Carla Luna (moderator), Najee Thornton, Lisa Levey When I was first contacted by Ms. JD, the nonprofit, nonpartisan organization dedicated to the success of aspiring and early career women lawyers, and invited to speak at the National Women…
ABA’s Law Practice Today Webzine Being super-active in the American Bar Association’s Law Practice Division means collaboration is a necessity. So in the November 2019 edition of Law Practice Today (LPT), I get to combine my role as Associate Editor of the webzine with my participation in the Ethics &…
ABA’s Law Practice Today Webzine When I sat down to write No Law Firm Niche is Hotter Right Now than Diversity a few weeks ago (and published today), in the March 2019 edition of the ABA’s Law Practice Today (LPT) webzine, it was Paul Weiss getting the negative publicity fresh…