Just kidding about the “death” reference. The much-talked about changes to the attorney advertising rules in New York take effect today. And in the end, New York proved no better (or worse) than the majority of state bars in creating different standards for what is and is not kosher.
Don’t believe what you read
Outside of what you read here. In perusing dozens of articles and blog posts, I read dozens of inaccuracies and inaccurate quotes (a lot of those interviewed misspoke about what the rules were all about). One article quoted a legal marketer that said these rules effected few attorneys in New York (do you know anything about law firm business development?). An attorney cited that NY was at the forefront of these advertising ethics issues (you are not). And I read lots of quotes from non-lawyer marketers that have no say or influence in these decisions. Attorneys that make up the state bar decide what attorneys are going to do.
Look, the IMAs are like a full-time job. So while I’ve ignored the Marketing Attorney Blog, the IMAs are back! Visit them today at www.internethttps://www.marketingattorney.com.
The 2006-07 Internet Marketing Attorney Reviews and Awards are under way. For the next six months, more than 1,000 law firm web sites from around the world will be reviewed by the strict eye of the IMA. Also returning is an all-new Nifty Fifty! For more info, CLICK HERE.
If you are looking for the latest and greatest in law firm web site use, along with a road map to planning/spending, and a synopsis of the IMAs, visit the ARTICLE on Internethttps://www.marketingattorney.com.
Dear MAM: I have had a web site for a number of years. Each year I seem to be writing out checks for a lot of money. How much should my web site cost me after it is built? Sincerely, Ann R., Raleigh, NC
Dear Ann: Obviously, there are a number of determining factors. However, you are in the same boat as many in paying a lot of money after you built your web site. There are a few general considerations to take into account when totaling up the annual costs.
These are ballpark averages. If you are paying more than $40/month for hosting (including the domain names, web site and e-mail privileges), you are probably getting ripped off.
Dear MAM: I’ve been going back to the Internethttps://www.marketingattorney.com web site for six months looking for the new web site reviews and nifty fifty. Are they ever coming? What is the deal? Sincerely, Nicole D., New York, NY
Dear Nicole: Quit your bitchin’. The new IMAs and Nifty 50 are up and ready at an all-new redesigned IMA Web Site. In order to get through all the nominated sites and the 250 biggies, plus take a look at every single Nifty nomination takes time. It was definitely a struggle to get them done this year, but I think you will be satisfied with the results and commentary. Of course, setting up this new blog and the MAM took time too. And I’ve got to earn a buck as well. Thanks for writing! Just joking about the “bitchin”…I enjoy the complaining. Sincerely yours, THE MARKETING ATTORNEY
If National Law Journal Reporter Lisa Stansky is new to the beat, I’ll give her a pass. Otherwise, the NLJ’s front page story entitled WEBMASTERS was one of the most non-worthy articles I’ve seen in the publication. Thank goodness the 2004-05 IMA Reviews and Nifty Fifty are on the horizon! You can read the “story” for yourself. It basically re-hashes things that were written in, say, 1996 or so. Calling “extranets” a new hot area looked good in articles from before the new millenium. Same goes for stale quotes from “industry experts”. I do not know how much research she did on large law firm web sites, but outside of accurately providing the usual kudos to Greg Siskind and Siskind Susser’s Site, it provided nothing new, and a lot of old…