It was watching and reading news coverage from the aftermath of the deadly Amtrak crash in Philadelphia earlier this year that my marketing column topic came to light. Usually the theme finds me, and in this case, with each press conference, e-mail, press release and newspaper article–it occurred to me…
In the September 2015 issue of Research Magazine, contributing editor Jane Wollman Rusoff writes about building advisor-attorney networks that will generate referrals and benefit clients. In being interviewed for her feature, it was interesting to discuss the relationship from the financial services side of the business rather than starting with…
If it is August (another Pennsylvania bar CLE compliance month), then it must be time for another round of ethics CLEs for the PA Bar Institute (PBI). This month, besides my usual PBI ethics potpourri program hour (presented every April, August and December), you can catch me at the Jersey…
If you would like to hear a short podcast discussing how legal advertising has changed due to the internet and social media, how to launch a successful marketing campaign without getting into trouble with state bars, and some advice to small and big firms about advertising in certain practices and…
Call her the Zelig or Forrest Gump of California attorneys, but you can also call her “suspended.” I’ve seen a lot of fun and strange law firm web site ethics issues come up since the mid-90s, but it is refreshing to see that there are still new takes on the…
It is hard to believe that I’ve been teaching the “advertising/marketing” ethics hour for the Pennsylvania Bar Institute for more than a decade now. But what makes it particularly interesting is that my space (pun intended, if you get it) keeps changing with such rapid fire imprecision that it really…
In advance of the fourth edition of the ABA’s New Partner Conference, Law Practice Today highlights the topic with an issue dedicated to the theme of new partners. With the New Year upon us, many new partners are taking their places at the management tables of law firms throughout the…
In this month’s Web Marketing Today column, Pros and Cons of Online Publicity for Lawyers, I write about the issues that struck me coming out of Perez v. Factory Direct of Secaucus, LLC. There is a significant difference in determining the impact of media attention on a case in the…
In the November 2013 issue of Your ABA, the monthly e-news for attorney members, they have effectively recapped my October CLE on lawyer rankings and ratings with an excellent top ten list of suggestions, based on speaker comments and the examples provided. Nearly 5,000 ABA members tuned into the monthly…
Last night, my five year old son asked me what the “f” word was. While dancing around the answer, my nine year old daughter suggested she knew it and was pretty sure she had heard it from me. I won’t lie to you. I’ve used it from time to time.…