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LP Magazine – Embracing the Changing Face of PR (and a tribute to Lou Corletto)

In the November/December 2014 issue of the ABA’s Law Practice magazine, I write about Embracing the Changing Face of PR. In the column, I write about how much the concept of PR has changed with time and technology. While I still believe that PR is a significant part of business…

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Lily Buchdahl Provides The Weather on Fox 29 Philadelphia

For some attorneys, there is nothing more nerve-wracking than appearing on television. For my 10 year old daughter, Lily, it is one thing to say you want to be on TV and another to experience it. As part of a charity auction, Lily’s Mom and I purchased the opportunity for…

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WMT: Is there commonality in marketing a law firm and a restaurant?

In my monthly contribution to Web Marketing Today, I go off the reservation a bit (pun intended) in discussing Open Table, restaurants and customer service compared to professional services, law firms and client service. In Using Customer Reviews to Drive Sales, I discuss positive (and negative) customer service experiences and…

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The Marketing Value of Work-Family Balance

Perhaps this post is just an excuse to brag about my wife, Ivy Brown, who was recently honored as a Working Mother of the Year in the advertising industry by Working Mothers Magazine and the Advertising Women of New York. The event itself was pretty remarkable. There were more than…

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The End of Internships? Recent court rulings will only damage job prospects for many

The recent spate of class action lawsuits by unpaid interns seeking pay is disturbing. Perhaps it is yet another example of my own failure to fully understand millennials. Or maybe these young ‘ins don’t understand that they are crippling their own job prospects. Unfortunately, many will no longer get the…

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Fox Rothschild hopes I’m inscribed in the Book of Life for 5774

Law firm clients know how much I love the annual holiday card agenda items each summer. You can’t hear the sarcasm in reading a blog post, but it is there. Topics of political correctness, hard copy versus electronic, mailing list and CRM issues equate to multiple meetings and numerous arguments.…

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The Value of a Website Video – or how not to do one

In an upcoming column for Web Marketing Today, I am going to discuss the value of videos in law firm marketing, focused on internet marketing efforts. I’ve had the opportunity to work with people that know how to do them, such as my friends at TheLaw.TV. Last year, as chair…