Articles Posted in Avvo


Does AVVO sale to Internet Brands end the disruption cycle?

Online legal referral and attorney rating service For some attorneys—even 40+ years after Bates v. Arizona—marketing itself is a disruption. But when AVVO, the online legal referral and attorney rating service, came along in 2006, it created some of the more significant disruptions to the legal marketing industry. With the…


LP Magazine — Struggling with Ethics Issues Surrounding Branded Networks

In the January/February 2016 issue of the ABA’s Law Practice Magazine, I was asked to put on my ethics attorney hat in authoring Struggling with Ethics Issues Surrounding Branded Networks. Issue Editor Nick Gaffney asked me to write this sidebar in a magazine dedicated to the theme of branded legal…


LP Magazine — Effectively Managing and Maintaining Your Online Portfolio

In the March/April 2015 issue of the ABA’s Law Practice magazine, my topic is relevant to pretty much every practicing attorney (not to mention almost every human being on the planet). What does your online portfolio look like, and why should you care? Every week, I will meet, speak with…


LP Magazine – The Impact of the Three R’s: Ratings, Rankings and Reviews

In the March/April 2014 issue of the ABA’s Law Practice magazine, I address a law firm marketing topic that never seems to lose steam–the impact of lawyer ratings, rankings and reviews on the legal profession. Of course, I should not really complain. The topic has proven to be great fodder…


ABA Journal CLE: Leveraging the Press — Marketing Yourself through the Media

Join me on February 13th in Washington, DC for a full-day tutorial on media and press relations, presented by the ABA Journal, in conjunction with the ABA Center for Professional Development. I still recall my old friend Dan Leary telling me about a conversation they were having in the Major…


WMT: Everyone’s A Critic (Online) – How a Lawyer Should Respond to Internet Criticism

After taking a one month “sabbatical” from my monthly Web Marketing Today article, I address a topic that is becoming increasingly important for the legal professional–how to respond to online criticism. How Lawyers Should Respond to Online Criticism addresses dos and don’ts as they relate to the growing slate of…