I address an important internet marketing topic in this month’s Web Marketing Today column on “Monitoring your online reputation in 2013.” We spend a lot of money to “get found” on the web with various search engine optimization techniques. But what about the stuff you don’t want getting found? Or…
The ABA Section of Family Law has dedicated its entire winter 2013 issue of the Family Advocate to the topic of marketing your practice in the digital age. The feature that the publication asked me to author, Finding the Magical Mix for Your Digital Marketing Plan, presents a wide range…
In this month’s Web Marketing Today column, I address the importance of having a proper mobile marketing plan to accompany your law firm’s Internet marketing efforts. Regardless of a law firm’s audience, practice groups, size or location–“mobile” is a critical component. Some law firms are still at stage one–trying to…
In August, I wrote about the Consumer Reports evaluation of online do-it-yourself legal sites (Legal DIY sites no match for a pro). This week, Wall Street Journal reporter Jennifer Smith writes on “No-Frill Legal Services Grow,” addressing many of the same DIY websites. The impetus for the article is the…
This month’s Web Marketing Today column discusses the good, bad and ugly in the world of law firm blogging. As the bumper sticker says, “If you can read this, you must be on my blog.” Anyway, that in itself highlights one valuable element of blogging–in cross-promoting other marketing and publishing…
In my monthly column on internet marketing for lawyers in Web Marketing Today, I tackle the sticky issue of ethics and compliance for law firm websites. If you had told me when I started teaching ethics CLEs on this subject in 1997 that I’d be this well-versed on the subject–and…
In an upcoming column for Web Marketing Today, I am going to discuss the value of videos in law firm marketing, focused on internet marketing efforts. I’ve had the opportunity to work with people that know how to do them, such as my friends at TheLaw.TV. Last year, as chair…
If you are like me– seemingly spending half your life reviewing state bar rules, regulations and ethics opinions for my clients that seek to ensure compliance in the states in which they practice–I’m sorry to hear that. Hopefully, like most attorneys, you are more of a casual observer. In August,…
In thumbing through the September 2012 issue of Consumer Reports, my “thumbing” came to a halt, somewhere between best values on cars (my Toyota Highlander ranked high, as did my wife’s Camry) and televisions (I could have done better), when the monthly money column headline “Legal DIY sites no match…
This month’s Web Marketing Today column focuses on the impact, cost and level of sophistication that search engine optimization (SEO) has had on law firms–primarily in regard to the plaintiffs’ bar. It is a dog-eat-dog world out there when it comes to finding your next client online…or really the opposite,…