In the July/August 2013 issue of the ABA’s Law Practice magazine, my marketing column addresses a sensitive topic for many firms and law firm marketers–hiring and staffing. When I first became involved in recruiting and job placement of marketing staff for law firms, it was generally the last piece of…
To start the second year of my monthly contributions as the voice of the legal profession on internet marketing issues for Web Marketing Today, the publishing team asked me to take off the marketing hat and hang my lawyer shingle for their significant small business readership and tackle legal issues…
As part of my monthly contributions to Web Marketing Today, I’m slowly working my way through the major social media sites. I started with LinkedIn, which has the most relevance to the most attorneys. In future months, I’ll tackle Twitter. But this month, I address what is arguably the most…
Recently, a California State Bar committee discussed a controversial proposal that would put a red warning label on attorney profiles for those facing disciplinary charges. This would take the concept of a website disclaimer to new heights. Only in California. Actually, I’d say only in Florida. But, indeed, this comes…
American Bar Association (ABA) incoming President James R. Silkenat has reappointed attorney Micah Buchdahl to a three year term on the Standing Committee of Continuing Legal Education (SCOCLE). The committee is a driving force behind all aspects of lawyer professional development and continuing legal education programming. Buchdahl is President of…
For the May issue of Law Practice Today, focusing on the theme of professional development, I asked my colleague Megan Greenberg, formerly Director of Professional Development at Richards Layton in Delaware to lead the charge as issue editor. Megan’s experience as a practicing attorney and PD director, along with her…
After more than five years of deliberation and challenges such as Harrell v. Florida Bar, the Supreme Court of Florida’s new advertising rules take effect today, May 1, 2013. While Florida remains a “sticky state” when it comes to advertising ethics rules, the state does a great job of providing…
Earlier this month, the Ohio Supreme Court’s ethics board ruled on the issue of lawyers soliciting clients by text message. Before you get all excited about sending out that next text to a prospective client, you’d better familiarize with the part of the opinion that mentions…so long as the advertising…
When creating the “Internet Marketing Attorney” moniker in 1997, I would scour the web for the most innovative law firm websites, eventually rating and ranking them in five categories–design, content, usability, interactivity and intangibles. If you were listed among the 250 largest U.S. law firms, you were then ranked accordingly.…
For more than a decade, I’ve provided the Pennsylvania Bar Institute with an annual ethics program on a law marketing or advertising topic. Over the years I’ve focused on a different theme each year–starting with Internet marketing ethics in the late 90s to years where I’ve focused on Supreme Court…