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December 27, 2006
Free Law Marketing Day at ABA Midyear in Miami--February 9th
If you live or work in the Miami area, are attending the ABA Midyear Meeting, or simply would like some no-cost business development learning, the American Bar Association's Law Practice Management Section is pleased to provide a special slate of law marketing programs, capped by the ABA Women Rainmakers’ Reception, on Friday, February 9, 2007 at the ABA Midyear Meeting in Miami, Florida. The programs and reception are free of charge and open to all ABA attendees as well as any interested attorneys, marketers and administrators from Florida’s law firm and law school community.
For further information, visit the LPM Web Site for program details.
Or download the informational PDF brochure from ABA LPM:
Download file
Define Your Event Strategy: Maximize Your Business Development Opportunities
Friday, Feb. 9, 2007 Time: 8:00 a.m. – 10:00 a.m.
JW Marriott – London II room
Marketing on a Shoestring: Tips for Making the Most of Your Business Development Dollar
Friday, Feb. 9, 2007 Time: 10:00 a.m.- 12:00 p.m.
JW Marriott – London II room
Whether you are a sole practitioner watching the marketing budget or an attorney at a mid-size to large law firm looking to maximize your spending, this program will provide tools and tips to make the most out of your time and money.
This interactive seminar will provide you with an opportunity to ask and learn from members of the ABA Law Practice Management’s Marketing Core Group.
Takeaways will include:
Making the most of your current contacts and memberships
Developing an efficient network maintenance system
Developing a marketable niche
Employing alternative billing options
Creating and structuring a successful public relations plan
20 Quick Tips for Building Your Marketing Portfolio
Panelists:
An all-attorney panel of practitioners and marketers from the ABA-LPM Marketing Core Group, including:
Olivia Fox Cabane, Spitfire Communications, New York, NY
Claudia Clontz, Clontz & Clontz, Charlotte, NC
Micah Buchdahl, HTMLawyers, Inc., Moorestown, NJ
Jamie Diaferia, Infinite PR, New York, NY
One Plus One Equals Three: Men and Women as Collaborators
Friday, Feb. 9, 2007 2:00 p.m. – 4:00 p.m.
JW Marriott – London II room
ABA Women Rainmakers Networking Reception
Friday, Feb. 9, 2007 4:00 p.m. – 5:00 p.m.
JW Marriott – Pool Deck
Posted by Micah at 09:26 AM
ASK THE MAM -- More Verizon Yellow Pages Woes
DEAR MAM: I read your recent post on Verizon Yellow Pages. I too have had enormous frustrations with their practices--how much things cost? When the deadlines occur? Errors in the ads? What should I do? Is there a person or department you suggest I contact with Verizon? SINCERELY YOURS, JB, Phoenix, AZ
DEAR JB: To be honest, I'm encouraging firms I work with to stop all Verizon Yellow Pages advertising, because of these types of issues. The reality, in my opinion, is that it is a dying entity. Besides the fact that there are numerous competitors (I do not know which book I keep in my own kitchen--Verizon or Yellow Book--myself), when I need to look something up, I go online anyway. And for one of my law firm clients, we have spent more time trying to resolve a dispute with Verizon this past year than we have on our own business development plan. The best bet is to simply cancel your listing all together. You can always go back later (regardless of "losing your spot in line" sales gimmickery). Perhaps, you will get a new manager or rep that can start you off fresh, or simply try some other marketing tools for a year or two and see how things net out. I have chosen to redirect some of the Verizon money to Yellow Book, simply to see if the product, services and results are any better. Please feel free to contact me privately for further information. Thanks for writing. I feel your pain. Sincerely yours, THE MARKETING ATTORNEY
Posted by Micah at 09:11 AM | Comments (0)