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April 13, 2007
Marketing Attorney Buchdahl Announces '07 Speaking Slate
Continuing his long-standing policy of not speaking or participating in for-profit speaking engagements and seminars (live, online or otherwise), Micah Buchdahl has announced his public speaking calendar for the remainder of 2007. He will volunteer his services for the Pennsylvania Bar Institute, the New York State Bar Association, and the American Bar Association. He continues to provide lively CLE, law firm retreat and in-house law firm programming and seminars throughout the world.
APRIL
Ethics Potpourri--Bates at 30: Three Decades of Lawyer Advertising Ethics
Pennsylvania Bar Institute
www.pbi.org
April 19 in Pittsburgh, PA; April 25 in Philadelphia, PA
This year marks the 30th anniversary of the U.S. Supreme Court’s landmark decision in Bates v. Arizona—signaling the start of attorney advertising. Today, firms large and small spend significantly on law firm marketing. Yet, the continuing debate over First Amendment rights, the ability to market a law practice, protecting the client and the dignity of the profession continues. This one-hour ethics program will discuss the cases, ethics opinions, model rules and debates over whether Bates has advanced the business of practicing law and how many state bars have continued to struggle with its impact.
Note: This program will be repeated live in both Pittsburgh and Philadelphia in August and December 2007. Please consult the PBI web site for dates and information.
JUNE
Starting Your Own Practice – “A Practice of One’s Own”
Client Development for Your Practice
New York State Bar Association
www.nysbar.org
June 5 in New York City; June 12 in Melville, Long Island
Learn how to create a marketing plan that encompasses all necessary aspects of business development, including advertising, networking and public relations. Understand how to ethically follow the New York advertising rules as they relate to marketing and client solicitation, and get 20 tips on how to market on a shoestring. Micah’s 45-minute presentation is part of the full-day CLE program.
AUGUST
Ethics in Advertising: Blogs, Websites and "Super" Claims - Implications for Interstate Mediation, Arbitration and Litigation Practices
American Bar Association – Annual Meeting
Saturday, August 11, 2007 at 3:45-5:15 pm, San Francisco, CA
http://www.abanet.org
In this timely CLE program, the speakers will analyze First Amendment/commercial speech jurisprudence over the past 30 years, beginning with the Supreme Court’s opinion on attorney advertising in Bates v. Arizona; examine key provisions on attorney and mediator advertising in ethics codes across the United States; and present practical applications of ethics rules in the area of marketing by law firms and mediation firms. The panel of speakers will cover relevant ethics rules on advertising including Section VII of the Model Standards of Conduct for Mediators (2005), the ABA Model Rules for attorney advertising, California and Florida ethics rules on attorney advertising, and the New York Advertising Ethics Rule changes that went into effect on 2-1-07. The panel will discuss how the First Amendment and ethics rules impact issues on dignified and effective marketing, including applications to web sites, blogs, e-mail, public relations, "super” lawyer and mediator listings, “best” lawyer or mediator self-designations, lawyers who have mediation practices, and multi-state practice issues.
Moderator: Margaret M. Huff, Margaret Huff Mediation, Nashville, TN
Panelists: Rodney A. Smolla, Dean and Professor of Law, Washington & Lee University School of Law; Micah Buchdahl, President of HTMLawyers, Inc.; Susan Kay, Associate Dean for Clinical Affairs and Clinical Professor of Law, Vanderbilt University Law School.
SEPTEMBER
BLOGS: Ethical Considerations for Your Practice, for Your Clients
American Bar Association – Law Practice Management CLE Teleconference
Thursday, September 20, 2007 – 1:00-2:30 pm EST
www.abanet.org/cle/
Learn about blogs, and the impact that they are having on the practice of law—both as a business development tool for lawyers, and as a hot area of law for practitioners.
More details and full faculty are coming soon. Please visit the ABA LPM web site for further information on the LPM Third Thursday Teleconference Series.
NOVEMBER
The Law Firm Marketing Strategies Conference
Thirty Years of Law Firm Marketing 1977—2007
A Comprehensive Two-Day Program for Attorneys, Law Firm Executives and Marketing Directors
November 8-9, 2007 | Omni Shoreham Hotel | Washington, DC
www.lawpractice.org/marketingconference
Micah serves as conference chair for the ABA’s first stand-alone law marketing conference. He will moderate the ethics panel discussion and speak on the panel regarding “Wasted Time, Wasted Spending.”
Have attorneys and law firms become better at marketing? Or do we continue to throw good money after bad? How has it impacted our profession? And, most importantly, what are the most successful approaches to strategic business development today?
Conference Highlights:
• Return to Bates v. Arizona – the Ongoing Ethics Debate, featuring Van O’Steen from Bates and a distinguished panel of national marketing ethics experts
• The Diversity Dilemma – a very special program on legal profession diversity initiatives and its impact on the bottom line and structure of law firms and corporate legal departments
• From ‘No Comment’ to ‘No Problem’ – Developing a Media Strategy For Handling a Crisis and Growing Your Business
• Wasted Time, Wasted Spending – Law Firms continue to be ineffective in their business development spending. How should I budget, hire and spend?
• Technology Marketing – From web sites to contact management and every “virtual place” in-between
• TWO 10x10 Extreme Marketing Programs – 10 speakers. 10 topics. 10 minutes each.
If you have never attended this LPM original, prepare yourself for the most interesting speed-learning experience of your marketing life. Day One will feature 10 different law firm case studies dealing with 10 different marketing initiatives. Day Two will feature a technology version. Twenty 20 partners from 20 law firms throughout the country will present.
Why attend the most unique law marketing conference in the nation?
1. In two days, learn more about the state of law firm marketing and how to best spend your firm’s time, money and resources on effective business development initiatives.
2. EVERY speaker, presenter and panelist is an attorney. No vendors. No non-lawyer consultants. Hear first-hand from practitioners! And hear from a faculty that does not appear on the for-profit marketing conference circuit.
3. No trade show floor, exhibit hall or vendor panelists. Two days of programs, learning and networking.
4. From the heart of the nation’s capital, attend a great program for a substantially low price…from the largest professional legal organization in the world.
5.
It has been thirty years since Bates v. Arizona opened the gates for law firms to market. While the debate over the appropriateness of lawyer advertising continues, the reality is that law firms of all sizes and practices have been spending significant sums of money on business development.
The profession’s leading resource on law firm marketing—the ABA’s Law Practice Management Section—has developed its first full two-day comprehensive program to address the topic and teach practitioners the best ways to move forward with their law firm’s marketing plans.
The ABA has put together the most comprehensive business development program for lawyers, law firm executives and marketing directors ever assembled.
Register now for the ABA Law Marketing Conference, and take advantage of Early Bird rates.
For information on booking Micah for your law firm’s in-house or retreat programs for 2007 and 2008, please contact him directly through HTMLawyers.
Posted by Micah at 09:59 AM